All by Sophie Wilson
How should fashion brands approach new social platforms?
From Clubhouse to OnlyFans, experimental platforms are opening up to fashion and beauty brands but how should you approach them and what can they offer?
Predicting Gen Z fashion revivals
We examined Gen Z consumer trends to find out how brands can predict which decades will come back into fashion and what the revivals mean for fashion’s sustainable future
Harnessing the power of the fashion email newsletter
Digital communication is more important than ever but, in the age of Instagram, how relevant is the fashion newsletter and how can you make the most of it?
Customer-first fashion
How brands are nurturing micro-communities
The COVID-19 Content Shakeup
How fashion media is carving out its post-pandemic future